About us

Reed Sunaidi Exhibitions is the strategically successful joint venture partnership between the world's largest international exhibition organiser Reed Exhibitions and highly experienced Saudi organiser Sunaidi Expo.

Reed Exhibitions

Reed Exhibitions is the world’s leading event organiser, with 500 events in 39 countries. In 2011 Reed brought together six million active event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East and Asia Pacific, and organised by 33 fully staffed offices.

Reed organises a wide range of events, including trade and consumer exhibitions, conferences and meetings. Its portfolio of 500 events serves 44 industry sectors, including: Aerospace & aviation, automobiles, beauty & cosmetics, broadcasting, building & construction, electronics, energy, oil & gas, engineering & manufacturing, food service & hospitality, gifts, healthcare, interior design, IT & telecoms, jewellery, life science & pharmaceuticals, machinery, marketing, business services & training, medical education, printing & graphics, security & safety, sports & recreation, travel.

Working closely with professional bodies, trade associations and government departments Reed ensures that each and every event is targeted and relevant to industry needs. As a result, many Reed events are market leaders in their field.

Reed Exhibitions is part of Reed Elsevier Group plc, a publisher and information provider. In 2010, Reed Elsevier made an adjusted profit before taxation of $2,026 million on turnover of $9,595 million.


Sunaidi Expo

Sunaidi Trading Est. was founded in 1992 and has established Sunaidi Expo, a specialized ''International Exhibition Division'' with its Head Office based in Jeddah, Saudi Arabia. The city of Jeddah being the Kingdom’s undisputed commercial centre.

Sunaidi Trading Est. is a subsidiary company of Alfadl Group of companies in Saudi Arabia. AlFadl Group was formed in 1947 by the partnership of Abdulkader and Abdul Aziz Alfadl to capitalize on the vast business potential in the Kingdom of Saudi Arabia. The group is diversified into Trading, Contracting, Transportation, Services and the Real Estate sectors. 62 years later the group now consists of 18 independent companies of different fields, with more than 2,500 employees and a turnover of 2.5 billion Saudi Riyals.